Aside from content, web design is also a major factor in user engagement. Hence, a good and functional web design could boost your online visibility. (Source: Forbes)
A website is composed of essential parts that help engage users to navigate and learn more about the products and services of the company. In order to make these basic parts extraordinary, we have listed the design trends for each of those parts. Here are they:
The header or banner is located on top of a website. It includes the logo of the company, the publisher, or owner of the website. This automatically informs website visitors what the website is about. Websites that offer products and services usually have banners that feature their latest offers or even the current news about their company.
- Logos – are always in no matter how header design innovates.
- Page-sized images – are trending in web design, particularly in banners. Images make a huge impact in user engagement, especially if the images are interesting and visually appealing.
- Videos – are now utilised on headers. They usually contain the introduction or summary of the commodities that the company is offering.
- User Interface elements – one good example of this is navigation. For instance, a banner shows a series of images of the latest promos. These elements are clickable.
2. Navigation Bar
The navigation bar/menu tab allows the visitors to check other pages of the website. It appears in all pages within a website for more convenient navigation. Navigation bars are usually placed just below the banner/header for convenient access.
- Sidebar – this refers to the placement of the primary navigation and not the usual content of a regular sidebar. Usually they put the navigation on the left side.
- Navicon – this is common in Facebook mobile app. The navigation is practically hidden until you tap the icon similar to this:
Hidden navigation allows users to view the entire page.
- Full screen navigation – this is similar to that of Navicon. The only difference is that when you click the button to show the tabs, it will go full screen instead of appearing on the side.
- Super-sized navigation – this navigation trend allows users to see a preview of what they should expect in a certain tab. For example, the website of a clothing brand has a tab for “Tops.” This tab can still be narrowed down to blouses, shirts, tank tops, etc. This basically allows users to explore especially because the categories have submenus.
Some websites do not use this part anymore. They say it is an added distraction to some users, especially if the sidebar displays ads, Twitter feed, etc. But sidebars are still relevant because of these advantages:
- Content marketing – you will be able to market other contents of your website.
- Promotion – you can promote similar websites or companies in the sidebar.
- Navigation – although this is not a primary navigation, it will still allow users to navigate other parts of the website through links.
Sidebars are basically standard. The trend may appear on the content of the side bar. What trendy things should we put on the sidebar? Here some of them:
- Social media buttons – these buttons serve as links to the social media profiles of the website owner or the company.
- Widgets – these widgets could be in a form of feeds (usually social media), polls, contact us forms, subscription boxes, etc.
- Archives – this content allows users to read your previous posts or entries.
The quality of a website’s content usually dictates the value of your website. You can find different types of content in a website. They could come in a form of text, image, audio, video, or a combination of those.
There is no particular design trend when it comes to content, but you still have to consider the font size, font colors, and background of the content in order to make the content more appealing and user-friendly. Aside from written content, here are the other web content trends for 2015:
- Infographics – these are images, diagrams, and charts that represent certain information.
- Video streaming – this engages users because videos are easy to understand.
- Image collections – these are common in online shops, real estate websites, and travel blogs.
They say the footer is as important as the header. Of course, the users will reach the footer if they were engaged with the website’s content. And the purpose of engaging them is to make sure they convert into clients.
The footer is similar to sidebars. They have no particular design. However, they complement the overall design of the website. The footer is almost the same as the sidebar. The only difference is that they are located at the bottom part of a website. The footer usually has:
- About us link
- Contact us link
- Terms of service
- Social media buttons
- Phone number
- E-mail address
- Other offers
- Related links/posts
- Subscription boxes
To make it more engaging, some footer includes taglines or images that will immediately catch the attention of users.
These basic parts play a big role in a website and following their trends can help you keep the users engaged in your website.