Category: Uncategorized (page 1 of 3)

Web Design: Template or Custom?

Once you’ve decided to build a website, an important question pop up in the open: should you buy a template or have a fully customized web design? The truth is that there is no one-size-fits-all answer! It really depends on your business’ needs and budget. Time is also another factor that can influence your decision. Both have pros and cons, and this article will help you weigh them.

Template
The easiest route to a website is to use templates from WordPress, Squarespace and other template providers. These websites provide a lot of options that you can purchase. Because a template is already almost done and ready to use, the development cycle is cut down as compared to having a fully customized website. This also the cheaper option among the two, allowing businesses with a lower budget to still pursue having their own website. There’s also no need to be a coding whiz. A lot of website template providers offer drag-and-drop design options.
However, since website templates are easily available online, it’s possible that someone else will use the template you choose. The worst-case scenario is having the same template with a competitor. These designs are also not made with SEO in mind, so you’ll have to work harder to rank in search engines. There’s also that challenge of choosing a great and unique design that, at the same time, fits your photo and content requirements. Optimization and customization are very limited. There’s also a possibility for the template to not work in all devices or operating systems. If you want an e-commerce site, that cuts down the options available to you by a fraction. Lastly, there won’t be much support coming from the designer once you bought the template. What you see is what you get.

Custom
The biggest perk of having your website designed for your business is the competitive advantage it gives you. No one will have the same website as yours, and your brand will have the opportunity to stand out in the chaotic world wide web. Custom websites are also more search engine friendly. This means it has a higher chance of ranking in searches.
A custom website has the capability to grow with your business. If you offer new products, it will be possible to add them seamlessly into the site. You can incorporate a blog if you’re an authority in your industry or a testimonials page especially if word-of-mouth is important in your field of work. Additionally, the advantage of a content management system (CMS) makes it easier for the company to keep the website updated from anywhere.
While all these are true, remember that having a custom website will be costly as compared to buying a template. It will also take more time to design a site from scratch, and project delays can be expected.
At the end of the day, choosing whether to buy a template or to have a website custom designed depends on your situation. If you have limited budget, then go for a template. If you feel like there’s not a template that would match your brand exactly, then it’s time to find a good website designer.

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Is Social Media Marketing Still a Need?

If we survey the country today, almost everyone has access to at least one social media platform. That’s why it’s only natural that Facebook, Instagram and other channels have become avenues for businesses to reach their market. Both big and small companies utilize online marketing as a way to sell their products and services.

Although Social Media Marketing may feel like a stroll in the park, there are practices and trends that a good social media marketing strategy must have and apply to work. By doing so, not only will it push your brand further into digital opportunities but it can also help you get to know your target audience better, thus helping you create and implement a more effective business plan. 

The first step of any good plan is understanding who you’re making it for and why you’re doing it. The marketing landscape is constantly evolving but one thing we know for sure is that users nowadays want to feel involved with your brand. It makes them feel like they are part of something bigger when they are able to relate with the brand and millions of other users all around the world. According to a Search Engine Optimization Analyst, Ms. Roma Kapadiya, being involved in something bigger than what users see on their screens is one of the reasons why they go on social media. This means that even if your brand has a huge following on a Page you created 5 years ago but you don’t utilize the platform, you won’t be able to see positive results. As a business owner, it’s important to keep up with the marketing trends to create effective and fruitful results. 

Based on the current time we have, here are 3 reasons why your business should definitely have Social Media Marketing now more than ever: 

 

  • Contactless Transactions Are Highly Preferred

 

Contactless transactions are an easy way for businesses to transact. Not only is it convenient, it’s much safer too than enabling cash on delivery for sellers. Cashless payment gateways are readily available as well as delivery services. The crucial part is the ordering system. This is where social media plays a large role. Through different channels such as Facebook, Instagram or your own website, order placements can be made.

Goolai Salads, a client of Think Sumo, has utilized these platforms in order to increase their sales. Through an e-commerce website and setting up of social media profiles, ads and courier partners, Goolai Salads sales have increased by 200% in just one month. 

 

  • Almost Everyone Are Inside Their Homes and Are Looking At Their Phone Screens

 

People love sharing and showing their different activities throughout the day and viewing other’s activities as well. Platforms like Facebook and Instagram Stories are widely used during these times. A freelance journalist, Michael Doyle, described his reaction as “horrified” when he received his latest screen time weekly report. The report has shown a 33% increase in his phone usage which is equivalent to more than 4 hours each day. This should be seen as a great opportunity for businesses. More screen time could be equated to more pairs of eyes that can see their brand and what they are offering. As a business owner, you can utilize social media platforms through ad placements. 

 

  • Everyone Wants to Stay Informed

 

While TV and radio remain to be available platforms, news and relevant updates are much easier and faster consumed on social media. People want to stay informed about the current events, which establishments are open, updated store hours, and other information that they might be needing. Constantly posting on social media concerning business hours and available services are highly recommended to remind your followers that the business can still cater their needs. 

Think Sumo’s Social Media platforms are currently revolving around how the Sumo Team is coping during the pandemic and how it has affected the office hours. Not only is it good PR (Public Relations), but it also informs clients that schedules may need to be stretched. 

While everyone is starting to go digital, it’s best to start your business’ social media marketing leap as soon as possible. At Think Sumo, we provide the best possible strategies that will work with your brand. Consult with us today and together, we will help your business thrive in the social media world.

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10 Jargons in the Social Media Marketing World

Social Media has become an increasingly important part of any consumer’s everyday life. Different platforms such as Facebook, Instagram, LinkedIn, Twitter, and even TikTok have penetrated into each and everyone’s schedule, including businesses. This means that brands could either make their way through social media or blow their chance. So whether you’re an individual looking for new skills to develop, or someone who has finally decided to move your business to digital, these Social Media jargons are essential to understand better how to use the tools needed and measure KPIs accordingly. Here are 10 Social Media Marketing Jargons that you’re most likely to encounter on a day-to-day basis: 

 

  • A/B testing

 

A/B testing, also known as split testing, is a method of comparing two social media posts and measuring them against each other to see which post performs better in terms of reach, engagement, conversion rate, etc. The most common way of using A/B tests is to only change one element of the post between the two versions, it could be the copy, call to action, image used. This is done so that you can identify any difference in performance. You can take an A/B test with both organic and paid posts. 

 

  • Ads Manager

 

Ads Manager is a tool by Facebook used for curating, running and analyzing social ads. It can help you manage your ad campaigns on Facebook and Instagram. It includes a wide variety of features such as ad targeting, budgeting, and optimization as well.

 

  • Boosted post

 

A boosted post, also known as promoted post, is a Facebook post that you pay for to increase its reach. Take note that boosted posts differ from Facebook ads. Boosted Posts start out as organic posts and then get additional paid reach based on how much you’re willing to spend. Also, you can set and launch them directly from your Facebook Page without using Ads Manager. Don’t worry, the Boosted Post option still allows you to target a specific audience and set an exact boost duration and budget.

 

  • Clickthrough rate (CTR)

 

Clickthrough rate, on social media, is the percentage of people who saw and clicked on your posts. Although what counts as a click and what counts as ‘seeing your post’ vary by social network. 

 

  • Conversion rate (CVR)

 

In Social Media jargon, this simply measures the results of the call to action (CTA) in social posts. 

It could mean purchasing an item, contacting you for services you offer, ordering online, or a variety of other responses. If your ultimate goal why you went into social media marketing is to increase conversions, your CVR is an important metric for identifying the effectiveness of your post or ad.

 

  • Cost per click (CPC)

 

Cost per click is a social media advertising metric that basically tells you how much you’re paying for each click on your ad on average. Just think of it this way: a low CPC means you’re getting MORE traffic at a lower price, while a high CPC means you’re paying MORE for traffic. 

 

  • Clickbait

 

Ever read a catchy headline of an article piece on social media but the actual content is way too different from what the headline tells? Yep, that is one perfect example of a clickbait. Clickbait is a web content with a ridiculously misleading or over-hyped headline just to generate plenty of clicks. 

 

  • Engagement rate

 

Engagement rate is a social media metric that tells you how people interact with your posts or social media content. It’s defined as (number of people who engaged with your post / number of people who saw your post) x 100%.

The higher the engagement rate is, the more your post was able to attract your market (or at least more likely to get a response from them). Be careful though. You could be getting a lot of hate engagement. 

 

  • Impressions

 

Just to be clear, impressions are not a measure of how many people have seen the ad. It is a social media metric that measures the number of times your post has been shown in users’ feeds. For example, one social media user the same ad might have appeared in their newsfeed multiple times over a certain period. But each social network counts impressions differently—on Facebook and Instagram a post.

 

 

  • Trendjacking

 

Trendjacking is the technique of riding on current trends and events with your social media content. Social media managers do this to seem timely and relevant while gaining exposure by tying their content to the relevant hashtags of today and conversations around the latest news. For instance, one of our clients at ThinkSumo, Harry Chocolate, was able to generate >1 Million reach on a post related to the #TaalEruption2020. 

 Learning all these Social Media Jargons may seem like taking up a new course on foreign language 101. It may seem overwhelming at first, but once you get a hang of it, you’ll be able to communicate to your audience on social easily and take on the social media world in a stride.

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6 Common Problems in Website Development

When Heraclitus said that the only thing constant in this world is change, he definitely nailed it. Even in just these past months, there are already huge differences in digital patterns of different users worldwide. E-commerce sites and online businesses have taken the rise and a demand for better and user-friendly interfaces in web development is expediting at an aggressive rate. 

If you’re a starting web developer or someone who works with one, we’ve compiled our Top 6 Common Problems during web development (and solutions to solve these issues, of course).

1. User Interface

User Interface is simply defined as the user’s interaction with your website. But one should not be complacent with its simplicity because starting web developers may encounter this issue more than once in their web developing career. There are 4 top golden rules to have a good UI design: It should be error-free, easy to use, easy to understand, and most importantly, effective to the end goal or product, which is the checkout cart. There’s a long list of problems in UI design but one common problem is non-responsive design. Inconsistency in style is also a problem as it can cause confusion to your users. And what users dread the most: long forms! A good UI design should make a user feel like everything is right in place and have buttons that work. 

What We Do At Think Sumo: 

Having a great design is super, but we make sure the designs are user-centered as we have your best interests at heart. We also advise you to which design direction is best for your brand and for your users.

2. Performance

Have you tried opening a website, and it took too long to respond? Frustrating, isn’t it? That’s how your potential customers feel when your website takes too long to load. Website speed is highly important because site speed is one of the signals used by the Google Algorithm to rank pages. When your business is online, every second counts. A few reasons why your website loads slowly could be a poorly written code, troublesome third party services, or unoptimized database. 

What We Do At Think Sumo: 

To overcome this situation, we have professional and knowledgeable developers who are using the best coding practices and are utilizing an optimized database. By doing so, it can guarantee you both high-level security and performance.

3. Security

When developing e-commerce websites, security should be the top of mind because users will be giving out their personal information and important card numbers. In a Web Security Seminar, Kristina Balaam, Application Security Engineer for Shopify, mentioned that security breaches not only happen in big corporations. A study conducted by IBM in 2017 showed that the average size of data being breached is increasing. Some of the security threats that the site could come across with are Cross-Site Scripting, Phishing, Cross-Site Request Forgery, Shell Injection, Session Hijacking, SQL Injection, Buffer Overflow, etc. The website should be carefully coded to be safe against these security concerns. Think Sumo’s Caboodle, an e-commerce platform, has successfully launched different e-commerce sites without encountering any of these security concerns. Your and your client’s personal information are safe!

4. Not Periodically Backed Up

Even if you have taken all the precautionary measures with regards to your website’s security, one should always plan for the worst. If a hacker can get into your site, your site could potentially be destroyed. That’s why it’s important to back up your site so that when the worst possible scenario happens, you will still be able to retrieve your site and work on the missing updates, rather than have a completely destroyed one.

5. Cross Browser Incompatibility

Regardless of the fact that most users have Chrome, Safari, Internet Explorer installed on their computers, they are using only one of these browsers 90% of the time they spend on the internet. It is a reasonable and common practice that developers use one browser during development and start using different browsers when the application is near completion — assuming that you have all the time in the world to fix issues at this stage in web development. 

What we do at Think Sumo: 

  1. We use a different browser every couple of days to be able to recognize possible issues early on the web development phase, which saves us a lot of time rather than testing all browsers one at a time;
  2. As much as possible, we avoid using a browser specific code. We try our best to find the most elegant solution that is cross-browser compatible. 

5. Scalability

Scalability is another issue which a developer needs to keep in mind while developing. Website Scalability is defined as the ability of a system, network, or process to be able to cope with the increase in workload when additional resources are being added.

Which simply means that if one adds a system with poor scalability could no longer cope and soon, boosting of resources will no longer have any effect at all. Worst case scenario, the system could reach its saturation point, to a certain degree in which the system begins to malfunction due to workload intensity. 

What We Do At Think Sumo:

We implement different techniques and features such as caches, load balancers, queues, and proxies, which can help your website become more stable, scalable, and able to perform high loads without malfunctioning.

6. Broken Links

Broken links are the links in your website that do not work. These links could either lead your visitors to another site or simply shows them a 404 page indicating that the page could not be found. There are several issues that could take place when broken links are present in your site. Your visitors could be frustrated and will have a lack of trust in your brand. Broken links also send a trigger to Google that your website is not updated and this will hurt your search engine rankings. 

What We Do At Think Sumo:

We have a dedicated quality assurance personnel who is determined to report all bugs and issues to our developers before launching the website. We are determined to help your business or brand take off and broken links should never be one of the reasons why your brand goes the other way around! 

The bottom line is, the less issues you have in your website, the better the user experience will be. The best way to reach this is to hire a professional team of web developers who are well versed in basic websites up to creating e-commerce sites. If you’d like Sumofy your business today!

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Reasons Why You Should Choose a Trusted Brand for Your Digital Needs

One of the strangest things about the digital world is- what it seems manageable initially, entangles complexity in the later stages. Undoubtedly, you can have your business website ready just in few minutes and can mark an impressive entrance at www realm, but, you understand the real scenarios only after getting into the depth. To save your time and budget, there are many tools that can help you for the same, but believe, if you are looking for a stable long-term approach, you need professionals, a trusted brand that can bring your vision to life and lay down a robust base of your business.

If you have landed on this page, you must be searching for the best solution related to web design in the Philippines and for your fate, you have just arrived on the right place.

Here we have listed some of the most important reasons why you should choose a trusted brand for your digital needs.

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