Social Media has become an increasingly important part of any consumer’s everyday life. Different platforms such as Facebook, Instagram, LinkedIn, Twitter, and even TikTok have penetrated into each and everyone’s schedule, including businesses. This means that brands could either make their way through social media or blow their chance. So whether you’re an individual looking for new skills to develop, or someone who has finally decided to move your business to digital, these Social Media jargons are essential to understand better how to use the tools needed and measure KPIs accordingly. Here are 10 Social Media Marketing Jargons that you’re most likely to encounter on a day-to-day basis:
- A/B testing
A/B testing, also known as split testing, is a method of comparing two social media posts and measuring them against each other to see which post performs better in terms of reach, engagement, conversion rate, etc. The most common way of using A/B tests is to only change one element of the post between the two versions, it could be the copy, call to action, image used. This is done so that you can identify any difference in performance. You can take an A/B test with both organic and paid posts.
- Ads Manager
Ads Manager is a tool by Facebook used for curating, running and analyzing social ads. It can help you manage your ad campaigns on Facebook and Instagram. It includes a wide variety of features such as ad targeting, budgeting, and optimization as well.
- Boosted post
A boosted post, also known as promoted post, is a Facebook post that you pay for to increase its reach. Take note that boosted posts differ from Facebook ads. Boosted Posts start out as organic posts and then get additional paid reach based on how much you’re willing to spend. Also, you can set and launch them directly from your Facebook Page without using Ads Manager. Don’t worry, the Boosted Post option still allows you to target a specific audience and set an exact boost duration and budget.
- Clickthrough rate (CTR)
Clickthrough rate, on social media, is the percentage of people who saw and clicked on your posts. Although what counts as a click and what counts as ‘seeing your post’ vary by social network.
- Conversion rate (CVR)
In Social Media jargon, this simply measures the results of the call to action (CTA) in social posts.
It could mean purchasing an item, contacting you for services you offer, ordering online, or a variety of other responses. If your ultimate goal why you went into social media marketing is to increase conversions, your CVR is an important metric for identifying the effectiveness of your post or ad.
- Cost per click (CPC)
Cost per click is a social media advertising metric that basically tells you how much you’re paying for each click on your ad on average. Just think of it this way: a low CPC means you’re getting MORE traffic at a lower price, while a high CPC means you’re paying MORE for traffic.
Ever read a catchy headline of an article piece on social media but the actual content is way too different from what the headline tells? Yep, that is one perfect example of a clickbait. Clickbait is a web content with a ridiculously misleading or over-hyped headline just to generate plenty of clicks.
- Engagement rate
Engagement rate is a social media metric that tells you how people interact with your posts or social media content. It’s defined as (number of people who engaged with your post / number of people who saw your post) x 100%.
The higher the engagement rate is, the more your post was able to attract your market (or at least more likely to get a response from them). Be careful though. You could be getting a lot of hate engagement.
Just to be clear, impressions are not a measure of how many people have seen the ad. It is a social media metric that measures the number of times your post has been shown in users’ feeds. For example, one social media user the same ad might have appeared in their newsfeed multiple times over a certain period. But each social network counts impressions differently—on Facebook and Instagram a post.
Trendjacking is the technique of riding on current trends and events with your social media content. Social media managers do this to seem timely and relevant while gaining exposure by tying their content to the relevant hashtags of today and conversations around the latest news. For instance, one of our clients at ThinkSumo, Harry Chocolate, was able to generate >1 Million reach on a post related to the #TaalEruption2020.
Learning all these Social Media Jargons may seem like taking up a new course on foreign language 101. It may seem overwhelming at first, but once you get a hang of it, you’ll be able to communicate to your audience on social easily and take on the social media world in a stride.