In the ever-changing world of web design, the terms UX and UI are often used interchangeably. UX (User Experience) Design focuses on how the users feels when they use the website, while UI (User Interface) Design refers to how the website is presented or laid out to the users.
They are closely related because both are vital factors in designing a website. However, there are a few distinctions between the two. Here are some facts about UX and UI that will allow you to understand the differences of the two.
1. UX Design provides the value needed by users, while UI Design effectively presents the elements that can help the users understand the value of the website.
According to usability.gov, UX Design aims to thoroughly understand everything about the users – what they need, what they value, what they can and cannot do. These things can help the UX designers determine what they need to do to effectively improve the experience of the website users. On the other hand, UI Designers anticipate the tools or elements that should be present in the website so that the users can easily understand what the website offers, just by looking at it.
2. UX Design ensures that the website is functional, while UI Design ensures that the website is visually appealing and enjoyable to use.
The process of creating a website is often compared to the process of constructing a building. UX Design is like the blueprint or the overall plan of the building. It is a detailed representation of how the website should be built, sustained and developed in order to provide a consistent experience to the users. UX Designers make sure that the website is functional, logically flowing from one step to the next.
Meanwhile, UI Design is the aesthetic appearance of the website. It determines the colors and graphics to use, the layout and the placement strategies that will drive the desirability of the users to engage with your website. UI Designers make sure that the website is visually pleasing and easy to use.
3. UX Design is responsible for the technical and analytical part, while UI Design is responsible for the creative part.
UX Design deals with the concept, competitor and customer analysis, information architecture, field research, wireframing, prototyping, execution and analytics. (Source: Career Foundry) In simple terms, all the logical parts of the website are included in UX Design.
While UX Design is responsible for the technical and analytical part of the design process, UI Design is about the look and feel of the website. This includes the visual design, interface layout, interaction design and branding. (Source: User Testing)
Knowing the difference between UX and UI can help designers and clients to identify the specific roles, responsibilities and processes of how each design element will be executed. But despite these differences, UX and UI Design should work together to create an appealing, engaging and valuable website to the users.